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Beneath the Surface Blog


AIA Blog Off: History at the Heart of Design

GPI Design - Friday, March 30, 2012

by Fallon Burgdorf and Caitlin Walsh for the American Institute of Architects #AIA2012 Blog Off

During the week of March 25 - 31, architectural bloggers and design professionals create blog posts to discuss the topic: "Design Connects".

Family Tree PhotographEveryone has a history. It is an integral part of our existence. History reminds us of where we’ve been, and hints at where we are going. It is the blueprint of our being. The impact of history is not limited to humanity; history is also an essential component of the design of our environment. Design expresses history - the time periods, movements, emotions, and events that we have all experienced throughout time. This inherent past connects people and cultures to form tight emotional bonds with otherwise inanimate objects, born from idea. Design connects us not strictly through aesthetics, but also in its representation of our shared history, both physically and emotionally.

Underneath the aesthetic surface of design is a rich visual history that creates an inherent connection with everyone who experiences it, consciously or not. Design details and architectural elements are not just independent, sporadic, and disconnected ideas. Rather, their roots stem from past influences. Similar to one looking back through their ancestry to learn where their physical traits came from, design acts as a “family tree’’ revealing lineage and references from the past. Whether a particular style, a certain color, or use of material - past, present, and future are revealed through these physical characteristics. 

Though the aesthetic may differ, we are able to experience and relate to the physicality of various designs because those past references are directly attached; the story imbedded within design appeals to us all. No matter what that initial reaction toward the physical design itself, the history behind the design intent is what draws us in on an intuitive level. Because it’s not strictly a look that grabs our attention, but the story of its inherent past that allow us to, consciously or subconsciously, formulate a bond.

The physicality of our built history is not the only way in which design connects people. Emotions, values, and movements throughout time are also embedded within design. As inherently passionate creatures, humans develop feelings and emotional ties to things we feel are important. It is this emotional propensity that further elevates design from a strictly physical sense to an intellectual level, able to signify powerful emotions, movements, and values throughout time. But not any one particular design element alone can fully convey these values; the collective design expression is where these emotions lie. For example, one may have a preference for expansive front porches that recall wonderful past memories of a childhood home. Another may have a tendency toward “green” and “eco-friendly” designs that resonate with a modern passion for Mother Earth.

But designs that embody these memories and movements are not achieved though just one design element. The baluster of a porch balcony or the LED light bulb alone, do not signify the importance of these passions. Instead, it is the design’s ability to connect us to personal memories or the greater community that elicits these feelings, values, movements, and emotions, solidifying their importance in time. It is this interpretation that grabs, recalls, and appeals not only to the eyes, but to the soul.

Physically, emotionally, or simply aesthetically, the complex layers inherent in design allow it to create bonds and elicit emotion unlike any other media. The capacity of design to embody not only the evolution of building, but the deeper and richer connotations of cultural and interpersonal history, connects us all on various levels. Design links everyone because design is history, and we all have a history.

Image credits: jsrice00 via Flickr Creative Commons

Thursday Salute to Originals: Whimsical Winged Lights

GPI Design - Thursday, March 29, 2012

You blink for a moment. As your eyelids lift to reveal the scenery again, you thought you just missed witnessing a flock of huge birds shining with light storm through the hotel lobby. Their tails left traces that were still sparkling in the thin air. But when you close and open your eyes again, they are still there.

That’s the dramatic illusion artist Ayala Serfaty created with her light design, Nana 200. The Nana 200 is part of her Jewel Collection, an arrangement of elegant and lyrical suspended kinetic mobiles intended for public spaces. The mobile structure allows the creation of variable composition of shades. The shades sway as if blown by a breeze and their movement creates a magical environment.

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The lamps are covered in textiles of various hues and illuminated with compact fluorescent light fixtures.

Red Suspended Wing Light Fixture MobilePin It

The shape and free-style arrangement of Nana 200 set it apart from other mundane and motionless pendants.

Suspended Beige Wing Shaped Light Fixture MobilePin It

Nana 200 Suspended Light FixturePin It

Apparently free from the grips of gravity, these lighting creations animate spaces with their fleeting expressions of permanent memories. How would you design an interior lobby space to adequately respond to and create a home for these unique creations?


Image Credit: Aqua Gallery, Planhomedesign

GPI Tweekly Archive: The Design Industry Unites Beyond 140 Characters

GPI Design - Friday, March 23, 2012

Who would have imagined that a single character in a tweet could have so much potential? The design community is taking advantage of the connective power of Twitter by linking their thoughts together with the use of hashtags.  Hashtags are topic-specific labels attached to tweets by simply typing the pound sign (#) within the body of the tweet. Everyone using that hashtag label is linked together in the Twitter feed.  Hashtags helped to keep us informed of specific news, gathering, and awards in the industry this week.

The Elevator Pitch event, a forum of young architects face a jury to defend their designs in style of the TV show "Shark Tank".  The event has received significant attention thanks to the use of the hashtag #Epitch and tweets by @architectmag and @design8dsketchr.  Several prominent designers make up the jury, we look forward to reading about the outcomes!


The winners of Lighting Design Awards 2012 quickly spread their gratitude on Twitter with the use of hashtag #LDA2012.  Congratulations to @SpeirsandMajor for "Lighting Design Practice of the Decade" and Michael Grubb from @Sutton Vane for "Lighting Designer of the Year".


The LetsBlogOff event (#LetsBlogOff) popped up in our Twitter stream so much that it eventually had us pouring through the archives. We stumbled upon this series where four authors address the question "what is design?".

New York City's Design Week seemed bursting with energy as attendees to the Architectural Digest Home Show 2012 fired off their reactions using the hashtag #ADHome2012. This orange bar stool photo was shared via Instagram by @ceo_thenewtrad.


TWeekly Archive is GPI Design's blog column that updates every Friday to feature innovative and inspiring architecture, interior, and lighting designs that are shared through Twitter within the week. We always appreciate tweeps who constantly refresh our minds by sharing great articles, pictures, and videos. If you have something that you feel like sharing and want it featured on our blog, leave a link in the comment or simply @gpidesign on Twitter. We are always hungry for cool designs!

Image credits: Architonic, The New Traditionalists, Holidaying

Thursday Salute to Originals: 52 North Soho by 44th Hill - Runway of Lights

GPI Design - Thursday, March 22, 2012

When we are developing custom lighting pieces for our clients, one essential question we always ponder is: what does lighting mean to the space?. Should it be functional, mood-setting, or decorative? Today, we have the Stuart Hill, the Creative Director of 44th Hill brand environments agency to talk about the design process for the lighting at the 52 North Soho project.

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The design brief for 52°North Bar & Kitchen was to create a 'home from home' at the heart of Soho in London. The relaxed atmosphere and touches of classic Eames furniture gives the feel of comfort and luxury. The walls have a feathered-like design of wood panels, the furniture is a mix of wooden chairs and lavish leather Chesterfields with soft lighting throughout. A feature wall of painted graphics dominates the stairwell wall capturing the style of 52°North Bar & Kitchen.

“Upon entering, from the front door to the bar area are 600 light bulbs overhead (as a runway of lights) which give the bar and restaurant the creativity and uniqueness that Soho deserves, giving 52°North Bar & Kitchen a distinct design feature which also enhances its ambience", the restaurant describes the atmosphere.

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gpidesign: The "runway of lights" is a brilliant idea. It leads people's focal point directly to the bar. What was your design inspiration?

Stuart Taylor: 'The bright lights of Las Vegas', making people feel special when the bright lights are shining. It draws you in from external views.

gpidesign: How was the strong axis of the “runway of lights” reinforced by the remainder of the space?

Stuart: I kept the rest of the space more minimal to make sure that the focal point was the runway.....all of the other elements were soft and comforting.

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gpidesign: How significant of a role does lighting play in creating the "home away from home" atmosphere for 52 North?

Stuart: The dimming capability of the lights allows the whole bar to create the required mood.....you can turn the lights down near to off, this really brings the comforting feel that we were after.

gpidesign: Often in design, lighting sources are concealed or disguised. In your application, the fixtures are stripped down and raw. There's no smoke and mirrors here - you see the socket and bulb immediately as part of the interior. How do you think this honest approach to the lighting affects the aesthetic of the space? Do you think its more difficult to design using this type of strategy?

Stuart: The mix was to create a contemporary space with some traditional, industrial aspects, the exposed batten fittings gave this feel, whilst adding a focus and a 'home' for the light bulbs, there was certainly no hiding 600 lights..., so I wanted to celebrate the fact and over express their application.


A special thank you to Stuart Taylor and 44th Hill! You can check out more of their immersive brand environments on their website: 44th Hill

GPI Tweekly Archive: The Wearing of the Green

GPI Design - Friday, March 16, 2012

With March 17th fast approaching, we've got the color green on the brain.  So it's no coincidence that the emerald color caught our eye in the social media stream this week. Instead of featuring tweets as we usually do in the "Tweekly Archive", to really do justice to the color green this week we turned to Pinterest for visual inspiration.

"Go Green!" pinned by La Cuca

Go Green Potted Plant Necklace

"giancarlo mazzanti: bosque de la esperanza" pinned by Kelsey Buzzell

Green Covering Park Architecture

"green umbrellas" pinned by one sydney road

Green Umbrellas Rainy Sky

"There is something so, so eye-catching cool about this tangerine and lime green hued Victorian house." pinned by Jessica Cangiano

Green Painted Victorian House Exterior Architecture

"green roof? green wall? green floor? does it matter?" pinned by Dani Guralnick

Green Roof Lattice Wood Design

TWeekly Archive is GPI Design's new blog column that updates every Friday to feature innovative and inspiring architecture, interior, and lighting designs that are shared through Twitter within the week. We always appreciate tweeps who constantly refresh our minds by sharing great articles, pictures, and videos. If you have something that you feel like sharing and want it featured on our blog, leave a link in the comment or simply @gpidesign on Twitter. We are always hungry for cool designs!

Thursday Salute to Originals: Colorful Backlit Animated Ceilings by Jean Nouvel

GPI Design - Thursday, March 15, 2012

Today we are looking one incredibly unique hotel ceiling. It’s a burst of bright colors, an underwater world over the top of your head, a focal point of the city at night, and even a salute to contemporary art.

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The Sofitel Vienna Stephansdom hotel in Vienna, Austria is designed by French architect Jean Nouvel. He invited Swiss artist Pipilotti Rist to create five backlit ceilings with custom art graphics at five areas of the building, which include the ceilings of the hotel entrance, the ground floor, and the top floor. Nouvel wanted Rist to introduce vivid colors to this minimal architecture remaining predominantly in shades of gray and black. The glazed façades on both the ground floor and the top floor are created as fine and transparent as possible so that the backlit ceilings become beacons from the outside.

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With an education background in Commercial Art and Visual Communications, Pipilotti Rist is a master of visual stimulation. Her exhibitions and video installations usually involve huge amount of bold bright colors and unconventional video shots. When asked the design inspiration for these hotel ceilings in an interview, Rist said she and her team decided on the themes of “gravity” and “the history of perspective” pretty naturally. Inspired by the Trompe-l'œil tradition, the five images for the ceilings show scenes viewed from below: from underwater over the banks of a pond, or up through tree branches away from the world towards the sky.

"Guests should feel welcome and inspired. If they come back to the hotel again, there’s plenty of detail to discover in the artworks. When they look at the ceiling, guests and staff should feel uplifted and grow taller", Rist explained.

The artful backlit ceiling makes the restaurant on the top floor a place where everyone would love to hang out or just to have a unique dining experience. We are absolutely blown away by the pure aesthetics of these artistic ceiling surfaces and their close interface with the architectural design. We feel so strongly drawn to this project because it is a manifestation of what we believe in, that creating a signature backlit piece is more than a lighting source; it can become the expression or icon of an entire building.  


Image Credits: Miss Viki Secrets, Dezeen, Sofitel Vienna Stephansdom

GPI TWeekly Archive: Fun Pendant Lights

GPI Design - Friday, March 09, 2012

We are all geared up and working hard on preparing some new lighting prototypes, so this week we were especially inspired by these interesting pendants on Twitter. 

HANG JACK PENDANT LIGHT BY PHILIPP SCHÖPFER AND DANIEL KLAPSING  "A handmade polished brass pendant light that offers 16 outlets from above for different kinds of bulbs." tweet via @mocoloco

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" ‘Hangover_no.1′: a customizable aluminium pendant light by stockwerk3 " tweet via @architonic

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Furniture by Benjamin Hubert for De La Espada  "loving these marble pendant lights by benjamin hubert" tweet via @gpidesign

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"Etch Web Lamp by Tom Dixon: British designer Tom Dixon has created the Etch Web pendant lamp." tweet via @decornewsfeed

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LC SHUTTERS PENDANT LIGHT BY LOUISE CAMPBELL "Contemporary Design, Pendant Light by Louise Campbell | GBlog" tweet via @DesignModern

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TWeekly Archive is GPI Design's new blog column that updates every Friday to feature innovative and inspiring architecture, interior, and lighting designs that are shared through Twitter within the week. We always appreciate tweeps who constantly refresh our minds by sharing great articles, pictures, and videos. If you have something that you feel like sharing and want it featured on our blog, leave a link in the comment or simply @gpidesign on Twitter. We are always hungry for cool designs!

Thursday Salute to Originals: Illuminated Rope by Christian Haas

GPI Design - Thursday, March 08, 2012

One of the best things about window-shopping is that you never know what you’ll run into around the next corner. Would it be a boutique store that has handmade artisan jewelry and abstract paintings, or a mainstream fashion brand with an ultra-modern window display (and sexy models)? I’m sure people who walk by Colette in Paris would all slow their steps, take a closer look inside this window, and be amazed by how lighting can transform an ordinary object into a piece of art.

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This unique lamp collection, “Ropes”, is the brainchild of Paris-based designer Christian Haas. The ropes are designed to create an innovative light source and distinctive design object by combining a tactile material and energy-efficient technology.  Each of the lamps is handmade with a silky textile cord wrapping around LEDs, emitting a warm glow.

Haas describes the design concept as “Unlit, the lamps provide a graphic statement to their environment. Lit, they diffuse a gentle ambient light.”

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This design pays homage to ropes that have been historically associated with lamps and lighting. In the days when people were using gasoline lamps, they would dip a rope in the gasoline and burn the rope in order to illuminate a space. With the development of LED technology, we can now actually put the light inside a rope (and surely the LEDs have a longer lifespan than a burning rope)!

We think rope material is a creative medium or container for lighting. When lit, it's unexpected, sure to stop some in their tracks or at least turn some heads.  If you are designing a signature lighting piece, how will you choose the right medium? What are the factors you need to consider? We'd love to hear your thoughts!


Image Credit: haasdesign, designboom

GPI TWeekly Archive: Skylight Brings in the Extra Amount of Natural Light

GPI Design - Friday, March 02, 2012

The skylight designs in these four architectural spaces really caught our attention this week. Natural daylight is even and smooth, and it enhances the interior space. The best part is, it’s free!

Have you ever incorporated skylight systems in your projects? How did they enhance the architecture? We'd like to see the pictures! Leave a link below or @gpidesign on Twitter!  


"#interiordesign Städel Museum Updated with a Gorgeous Polka Dotted Green Roof in Frankfurt" tweet via @IDJournal

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"Villa Plus by Waldemarson Berglund Arkitekter #Architecture #Architettura" tweet via @Digi_Sign

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Dutch Mountain by Denieuwegeneratie "Villa that's buried amid a Dutch nature reserve. stunning surroundings for an ecologically sound home :0))" tweet via @DesignrockUK

Dutch Mountain Skylight Natural LightingPin It

"Check out this great house located in Coachella Valley, CA: Four Eyes House by Edward Ogosta #Architecture" tweet via @BoughtonButler

Four Eyes HousePin It

TWeekly Archive is GPI Design's new blog column that updates every Friday to feature innovative and inspiring architecture, interior, and lighting designs that are shared through Twitter within the week. We always appreciate tweeps who constantly refresh our minds by sharing great articles, pictures, and videos. If you have something that you feel like sharing and want it featured on our blog, leave a link in the comment or simply @gpidesign on Twitter. We are always hungry for cool designs!

Thursday Salute to Originals: An Illusory Point of View

GPI Design - Thursday, March 01, 2012

Anamorphic Illusion Art InstallationPin It

Photoshop? No, this is all real painting!

Switzerland-born artist Felice Varini has spent the past 30 years creating what’s called Anamorphic Illusion. This brilliant street art form is defined by a single vantage view point from which the viewer can see the complete painting, while from other view points the viewer will see fragmented shapes.

“Generally I roam through the space noting its architecture, materials, function and history”, Varini explains. “From these spatial data and in reference to the last piece I produced, I designate a specific vantage point for viewing from which my intervention takes shape.”

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Felice Varini Triangle Art Installation IllusionPin It

What we find particularly appealing about Varini’s work is that quite frequently, he uses gorgeous Italian and French architecture as his canvas for painting. The concrete historical buildings and archways melt into the background and create a dramatic contrast with the modern and abstract geometric patterns.

Felice Varin Building Art Installation in NimesPin It

When seen from the intended vantage point, the painted pattern doesn’t interrupt the existing space and surfaces. That’s why our mind tricks us to think it’s been photoshopped onto the picture. However, the physical presence of the lines and shapes interestingly alters our perception of that space when we move away from the “right” view point.

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Varini's installations can be likened to the long-awaited arrival at a design solution, or the calculated theatrical execution of architectural spaces. Have you ever struggled to navigate all of the pieces of a design puzzle, then suddenly in a magical moment they all fall into place?

Image Credits: varini.org