As one of only two stores in the U.S., Watches of Switzerland, the largest luxury watch retailer in the United Kingdom, features a unique storefront at its Hudson Yards location. White onyx panels are fitted into a tight faceted curve, a feat for natural stone material. Another stone feature within the store is the custom cocktail bar clad with illuminated stone as well. Each area projects the high-end image of the brand while drawing shoppers deeper into the store experience.
The unique curved ‘fins’ of illuminated stonework expound on the fine details of the retailer’s watch offerings and upscale client experience, not to mention, creates a glow that is broadcasted over the Hudson River into New Jersey. This project was engineered, fabricated, and installed by GPI Design as a turnkey system.