Thursday Salute to Originals: Systematic Groceries

In our quest to highlight originality from the commonplace to the most sophisticated high design, this week’s honoree takes the cake (no food pun intended) for managing to address both ends of the spectrum.

This is one of those instances where the whole is truly more than the sum of the parts, in terms of each individual composition and their relation to one another.  In “Per Color”, photographers Marco Ugolini and Pedro Motta sort common grocery store products into specific color groupings per shopping basket and capture each arrangement in vibrant photographs. As Dornob points out, “patterns and relationships begin to emerge from each basket – white leans toward kitchen essentials and basic supplies; black chocolate bars and high-end hairsprays hints at elegance and indulgence”.  Context is key.

Using design tools to present interesting commentary on corporate control over purchasing, these photographers have certainly piqued my thinking about color and consumption. We salute your use of simple objects to create provocative compositions!

Image Credit: Dornob