Back to Basics #2: Repetition

The act of doing something over and over isn’t always a good idea. Especially when it comes to doing some things in particular – like stealing your co-worker’s lunch out of the fridge, for example – it is probably not good to make a habit out of it.

But in some cases, repetition can be a good thing, especially in the design world. Repetition is one of those simple design concepts that we seem to instinctively know, but rarely seem to focus on or appreciate as the true star of a space. Often color, lighting, technology, or the overall concept of a project overshadows this workhorse of design. So in an effort to call attention to the star player that is repetition, here are some strong examples of how this tool allows a design to transform from average to extraordinary.

Repetitive Geometry Design and Architecture Examples

Image compiled by GPI Design. Individual image credits: Design Milk JWT, Design Milk Wheel, Design Milk Coach, Stunning Picz, Arch Daily, Design Milk Klenell, Tumblr


Submersed in creation day in and day out, it’s easy to become immune to the fundamental concepts at the core of design. Becoming so ingrained in our being, their simple existence registers involuntarily – like we’re running on auto-pilot – and we can overlook their individual relevance in the visual realization of an idea. Overexposure seems to dull our sensitivity.

But considering how impactful these (often unsung) basic theories are to design, we’ve decided to go “back to the basics”. In this blog mini-series, we highlight a fundamental design theory and showcase just how important and formative that concept is in shaping the final perception of a design.

Recap of prior “Back to the Basics” posts:

Stay tuned for the next concept at the beginning of May!