Back to Basics #6: Color
Don’t get us wrong, we love a clean, minimalistic space; it can be very calming and clarifying. But sometimes, all the sleek surfaces and white walls can start to seem….how should we put it?… visually sterile? Sometimes lacking punch, personality, and intrigue, the absence of color can start to become boring, leaving us longing for more. At times what you need is a little hue to spice things up!
Here are some examples – both subtle and not-so-subtle applications – that opted to ditch the stark-white style, fully embracing (and flaunting) color as a defining element of the design. How does the use of color affect the design? If the color was removed, would the design still be as captivating?
Submersed in creation day in and day out, it’s easy to become immune to the fundamental concepts at the core of design. Becoming so ingrained in our being, their simple existence registers involuntarily – like we’re running on auto-pilot – and we can overlook their individual relevance in the visual realization of an idea. Overexposure seems to dull our sensitivity.
But considering how impactful these (often unsung) basic theories are to design, we’ve decided to go “back to the basics”. In this blog mini-series, we highlight a fundamental design theory and showcase just how important and formative that concept is in shaping the final perception of a design.
Recap of prior “Back to the Basics” posts:
Stay tuned for our next concept the first Tuesday in September!