Thursday Salute to Originals: Breaking Point

Artist Dina Amin breaks down complex consumer electronics.

Dina Amin isn’t your average industrial designer. This product engineer who once focused on learning to design and create disposable consumer products now produces artwork to draw attention to the everyday electronics and consumer goods we throw away.

Her newest animation series titled What’s Inside is a stop-motion project that breaks down some everyday gadgets like a hairdryer into their tiny plastic components. Falling from an invisible hand into a perfect schematic, the work highlights how complex some of the most basic electronics are.

“We rarely see what’s inside each product thus treat it as one whole part; not as a plastic cover, with buttons, vibrator motor, mic and so on. This makes it easier to throw things away, one thing goes to waste, and not many,” said Amin in an interview with This is Colossal.

animation 1 reverse

By drawing attention to the work and intricacy behind otherwise ordinary consumer goods, Amin hopes to change how people use engineered things and reduce what they throw away.

This Thursday, we’re saluting Dina Amin and her stop-motion series What’s Inside. You can view even more of the designer’s work on Instagram and Website.

Sources: Dina Amin, This is Colossal